Case study

Twenty-six times more search demand in ten months

Autolux runs one of the largest rental fleets in Kosovo from a single airport branch. We gave them the platform to run it and the website to sell it — then grew the demand reaching that website twenty-six fold.

Fleet
350+ vehicles
Base
Prishtina International Airport
Team
10 people
With Fleet & Miles since
October 2025
26×
Growth in clicks from Google Search
7,800+
Visits from search in ten months
100,000+
Times shown in search results
160+
Countries the demand came from
The challenge

The booking is won before the traveller lands

Airport rentals are decided in advance, on a search results page, in whichever language the traveller thinks in. Autolux had the fleet and the service. What they needed was to be found.

  1. Demand starts abroad

    Visitors and returning diaspora plan from Switzerland, Germany and Albania weeks before arrival.

  2. Three languages, one audience

    The same car is searched for as vetura me qera, rent a car and Mietwagen.

  3. A fleet too large for one page

    350+ vehicles across nine brands, each with its own searches to answer.

What we did

One platform to run on, one website built to be found

Fleet & Miles runs the operation, and the website is generated from it — so what a traveller finds is what the branch can deliver. Around that, our team handles the design, the SEO and the ongoing work of staying visible.

  1. A website designed to rank

    Every brand and every location earns its own page, in Albanian, English and German, so each search has something to land on.

  2. Booking built for a phone

    88% of this traffic arrives on mobile, and the booking completes there without a call or an email.

  3. SEO as an ongoing service

    Rankings, coverage and page speed are our team's work every month, not a launch checklist.

The website

What we built for Autolux

A rental site where the search comes first, every vehicle class has a page worth ranking, and the whole journey works on the phone in the traveller's hand.

autoluxrentacar.com
The Autolux homepage, with pick-up location, dates and times in the first screen
01

The search comes first

Pick-up point, dates and times sit in the first screen a traveller sees, already set to the airport they are flying into.

The Autolux Mercedes-Benz rental page
02

A page for every car

Search for a Mercedes and you land on the Mercedes. Pages like this one bring hundreds of visits each.

The Autolux Prishtina location page
03

A page for every city

Prishtina, Peja, Gjakova and Prizren each get their own page, catching demand an airport-only site would miss.

The Autolux booking form on a phone
04

Booked from a phone

Nearly nine in ten visitors arrive on mobile, so the phone gets the booking form before anything else — not a shrunken version of the desktop page.

The results

Ten months of compounding growth

In the first month we measured, the site drew around a hundred clicks from Google Search. In the most recent one it drew close to three thousand — ranking higher and converting more of every impression it earned along the way.

2,800+
Visits from search in the last month
30,000+
Times shown in the last month
9%
Of everyone who sees them clicks
Top 10
Average position in results

Visits from Google Search, by month

Hover a month to see its number. Full calendar months only, so the two partial months at each end are left out.

Search milestones

The day Google recorded each level of monthly visits from search.

  1. 1005 Nov 2025
  2. 50030 Mar 2026
  3. 1,0008 Jul 2026
  4. 2,00027 Jul 2026
  5. 2,5002 Aug 2026
  6. 3,000Almost there

Source: Google Search Console for autoluxrentacar.com, October 2025 to August 2026. Figures rounded down.

Fleet & Miles changed the way we operate. What used to take our team hours now happens automatically, and we have grown every month since.
Operations DirectorAutolux Rent a Car

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